Multilingual Social Media in Lebanon: Choosing Languages

Multilingual Social Media in Lebanon: Choosing Languages

“Hi, kifak, ça va?” It’s the greeting everyone jokes about, and it’s also a fair summary of how Lebanon talks. Customers here move between Arabic, English and French in a single sentence, so brands face a question their peers in most countries never do: which language should we post in? Getting multilingual social media in […]

Social Media Agency vs In-House Manager: Lebanon Guide

Social Media Agency vs In-House Manager: Lebanon Guide

At some point every growing business in Lebanon hits the same fork. Social media has become too important to leave to whoever has a spare hour, so someone needs to own it properly. Do you hire a person, or hire a team? The social media agency vs in-house question looks like a cost decision, but […]